#7. Coca-Cola: "Happiness Factory — The Movie"
Wieden + Kennedy/Amsterdam
With an actual plot (a Coke machine out of Coke), cute characters and gorgeous 3-D animation, this ambitious soda spot feels more like a Pixar short film than a commercial. And it should, since this sequel to an earlier version of "Happiness Factory" is meant to be watched with popcorn in hand. We hold movie-theater ads to higher standards, but this one deserves to play alongside anything Hollywood has to offer.